Bali Body X I Am Zazie Swimwear
PART TWO | INTERVIEW
LAURA FOLEY | CO-FOUNDER OF BALI BODY
What made you decide to start Bali Body?
Bali Body came to life in 2014 in Canggu, Bali, where my fiancee and I were living at the time. We both love the sun and bronzed skin, and we wanted to create a natural tanning oil that can be used on sensitive skin. So, we sourced some high quality natural oils and started playing with formulas.
From there, we created our first product (Tanning & Body Oil) and created the brand identity. We started gifting bloggers immediately to build awareness, then we moved back to Melbourne and locked in suppliers, and launched Bali Body with an online only business model via our website balibodyco.com.
All our products are 100% Australian made, Bali was purely the source of inspiration for the brand.
I Am Zazie swimwear has been developed using luxe recycled fabric sourced from an environmentally conscious mill in Italy. How important was it to you to develop vegan friendly, organic and natural products?
It was essential. Having sensitive skin, it was the only option for us to create a product I could resinate with. The same goes for being vegan, as I mentioned above, I strongly believe in cruelty free and animal free products.
I Am Zazie focuses on inspiring and empowered women. Bali Body promotes body-positivity by showcasing women of all shapes and sizes and backgrounds. How has the reaction been on social media (@balibody)?
It’s really a no brainer in 2017 to show all body types. We do our best to promote a positive body image. I think there is always room for us to improve on this, but we do try to promote a range of body types so our target audience can resinate with the brand.
GET 15% OFF YOUR ORDER WHEN YOU USE 'JOINZAZIE' DISCOUNT CODE AT CHECKOUT:
As the founder of a highly successful company, what challenges have you encountered being a women at the head of a business? How have you overcome those challenges?
I have been really lucky, to be honest, working alongside my business partner (who is my fiancé) we have always had equal input into the business. I make sure whoever we are working with, suppliers, agencies etc, know my expectations, which I believe sets guidelines and this way, there can be no confusion about expectations. I have a strong, determined personality, and this also helps in business.
What’s next for you?
More exciting BB products coming, the business is expanding at an amazing rate, we are getting married in Jan, building a new house and hopefully starting a family next year, so a whole new chapter is coming... Our business will always be our first baby, so we want to see it continue to grow and hopefully in the next year or so, become even more accessible for babes around the globe to get their BB.